In its upfront presentation, WBD announced a number of advanced ad products for its Max streamer, including shoppab ...

OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...

CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...

The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strate ...

The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. T ...

The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel d ...