TechCrunch Review: RIM's BlackBerry PlayBook Enters The Tablet Wars

Comment

In the tablet world right now, there’s the iPad and then there’s everyone else. Sorry, Xoom, despite your hype, you just don’t cut it yet. But a new challenger is just about to take the stage and it comes from a somewhat unlikely player: RIM.

People have been talking about the BlackBerry PlayBook for months now following its initial unveiling last September and a buzz-worthy showcase at CES back in January. But all along, RIM has noted that there was much work still to do before the device actually came into existence. And that work is continuing right up to the April 19 launch next week. But the product is complete enough now that RIM felt comfortable giving out review units. We got one of them and have had a chance to use the device extensively over the past week or so. So how is it?

Well, right now it’s a total mixed bag. There’s a lot of room for improvement, but there are plenty of signs that point to such improvements — and they could happen relatively fast.

Hardware

The first thing you’ll notice when you hold the PlayBook is that it’s clearly meant to be used in the landscape orientation. This took a little getting used to for me since I’m an iPad user who predominantly uses it in the portrait orientation. But the PlayBook in portrait mode is sort of odd. My fingers overlap behind the device (because it’s so small) and the screen itself feels elongated and cramped. In fact, some apps don’t even rotate to work in portrait mode. And the most telling sign that RIM means this to be a landscape device is the fact that “BlackBerry” is written along the bottom of the border to be read in landscape mode.

So a horizontal orientation is where it’s at. And the device, which as you’re probably aware is significantly smaller than an iPad, feels great in that orientation. It’s easy to navigate and it’s easy to type on the device’s very nice virtual keyboard. I think it’s fair to say that the 7-inch form factor is a pretty great one for a device that will predominantly be used in landscape mode.

When you’re holding the PlayBook, you’ll also notice that unlike the aluminum back of the iPad, the backing here is more rubbery. It’s not necessarily a bad thing, just different. Though in my opinion, it does make the device feel slightly cheaper than the iPad — more plastic-y. It almost feels as if the PlayBook has a case around it that’s permanently affixed. This goes right up to the front bezel which is slightly raised above the PlayBook’s screen itself.

On the top of the device (when held in landscape mode) are the volume controls and a pause/play button. To the left of that is the power button. Let me rephrase that: to the left of that is the awful power button. I can’t for the life of me figure out RIM’s thinking here. The button is so small and very hard to push — I have to use my fingernails. I suppose this prevents accidental hits, but it’s laughably bad.

The top of the device also has the standard headphone jack. On the bottom of the device are the inputs/outputs: micro-USB/HDMI and charger/dock inputs.

A couple things about the PlayBook design that I prefer over the iPad include speakers that are front-facing (and produce a nice, loud, crisp sound). And a camera that is centered on the back of the device. Oddly enough, the front-facing camera on the PlayBook is off-center.

Despite being much smaller than the iPad, the PlayBook is actually a little thicker than the iPad (the iPad 2, at least). And while it does weigh less, it’s hard to perceive a major difference when you’re holding the two. Again, the iPad just feels different since it’s so much larger.

The screen on the PlayBook is very nice. It’s a 1024×600 WSVGA capacitive LCD touch screen. It’s certainly not a “Retina” display, but the iPad doesn’t have that either.

The cameras on the PlayBook clearly blow away what the iPad has going for it. The camera around back is 5 megapixels. And the one on the front is 3 megapixels. Though the iPad 2 can shoot 720p video, still pictures are technically less than even one megapixel. When you look at pictures taken by the two side by side, there’s a very clear difference. The PlayBook rear camera is also capable of shooting 1080p video. (Update: I’m told the front camera can shoot 1080p video as well!)

The battery life of the PlayBook is solid — I’d say comparable to the iPad. And I’d hope so given that this thing is thicker than the iPad.

Software

But like any tablet, it’s the software that is actually going to make or break the device. And in the PlayBook’s case, the homegrown stuff makes it, while the use of ported apps or web apps breaks it. Again, mixed bag.

The new BlackBerry Tablet OS itself is well done. When I first received a walk-through of the device, RIM representatives were quick to point out how they had paid attention to little things like transitions between images in the photo app. This is the kind of stuff that Apple always pays attention to but most of their competition simply doesn’t seem to care about. And it always shows after prolonged usage. So I’m happy to report that RIM has paid attention to a lot of the little things. Overall, the feel of the OS is solid.

The way you navigate around is also pretty well thought out. Because the PlayBook has no “Home” button like the iPad, to bring up the home area when you’re in an app, you simply swipe up one finger from the bezel onto the screen. A second swipe in this way brings up the full slate of apps on the device. Meanwhile, doing the same gesture from the top of the device brings down the settings (it’s nice to have these so accessible). Or if you’re in an app, this swipe from the top will bring up app options.

There’s also a swipe from the upper right corner option to bring down the menu bar which contains the time, date, media player controls, orientation lock, Bluetooth control, WiFi, power, and options. This all takes a little getting used to, but once you do, it’s a breeze to use.

The OS is also built to give users a much more complete multitasking experience than other mobile OSes offer. This means that if you’re in an app and you want to go to another one, you can swipe up to bring up a list of other apps and the app you’re currently using will keep doing whatever it’s doing. If it’s playing a video, that will continue. If you’re playing a game, that will also continue. I’m not sure that’s the best idea in the world from a usability perspective, but it makes for a good demo.

When you’re in an app, you can swipe from the left or right to go to another open app. It’s sort of like a carousel, and similar to the multi-touch gestures currently buried in iOS 4.3 meant for developers to test out.

One thing RIM clearly wants everyone to know is that the PlayBook comes with Adobe Flash baked in. The company says they worked closely with Adobe for several months to make sure everything works. And it does work — it’s just a bit wonky (like Flash is pretty much everywhere).

If you go to YouTube, videos play just fine, even in full-screen mode. There are a few jitters here and there, but it’s much better than the Flash experience I’ve seen on any other mobile device. If you go to a site that is Flash-heavy beyond single videos, like ESPN, things get a little dicey. Autoplaying videos (and ads) slow things down, and there’s quite a bit of lag all around.

The major problem with Flash on the PlayBook is that most sites simply aren’t optimized for touchscreens so Flash elements become almost like landmines. I often find myself accidentally clicking on a Flash element and getting whisked away to some other random page. This happens often when I’m just trying to scroll down the page. And it is very, very annoying.

This also speaks to a larger problem the PlayBook has: the browser simply isn’t very good. First of all, there’s a weird pause between typing in a URL and the page actually starting to load — it looks like nothing is happening for a few seconds. The site eventually does load and simple ones are displayed fine. More complex ones run into issues though. Twitter is a great example. Even though Twitter is one of the “apps” bookmarked by default on the PlayBook’s main screen, it runs like a nightmare in the PlayBook’s browser. Because New Twitter is fairly JavaScript-heavy, everything seems to slow to a crawl. And sometimes things just don’t work at all.

Worse, quite often the browser just crashes after a few minutes of playing around with Twitter.com and other JavaScript-heavy sites. I was told that these crashes should be fixed with software updates. But I received two during my review time with the device and neither fixed the issue.

Another JS-heavy site, Facebook (also bookmarked), runs relatively smooth. But that seemed to be the exception rather than the rule.

There’s also an issue when you switch orientations and the browser looks like it’s displaying television static for a couple of seconds.

Simply put: the browser still needs a lot of work.

But there are other big bright sides for the PlayBook in terms of performance. One of them is video. The device can handle 1080p video playback with ease. These videos look great on the device and look even better when you use the HDMI-out optional accessory to hook the PlayBook up to your HD TV. It’s pretty amazing that this small machine can power video of this quality. And the really neat thing is that you can do other things in the background on the PlayBook as it outputs this video. It’s impressive for a device that has the same type of dual-core setup as the iPad (though the PlayBook apparently has more RAM).

Apps

If there’s one glaring downside to the PlayBook right now, it’s the complete and utter lack of native applications. RIM has tried to play up the fact that it can run all the web apps out there, but as I’ve seen with Twitter, that’s less than ideal — they need native apps.

Right now, beyond the standard ones they’ve built (music player, photo viewer, etc), I only have had a chance to play with two games made by EA: Need for Speed and Tetris. Both work well and reinforce the need for more apps. RIM says that over 3,000 have been submitted so far to their App World store (many ported using Adobe tools), and they have a roster of companies who have pledged support. But that won’t matter to consumers who buy this thing and look for the apps on day one.

One huge light at the end of the tunnel is the PlayBook’s promised ability to run Android apps. This won’t be ready until the summer I’m told, but I did get a sneak peek at it in action, and it looks solid. Thanks to the PlayBook’s big processor, it can runs the apps smoothly in a sort of virtualization mode. Of course, there’s still the matter of getting all the touch elements in line and other optimizations, but I’m sure RIM is working on all of that.

Perhaps the coolest thing about the PlayBook — and potentially its biggest initial selling point — is BlackBerry Bridge. Essentially, this allows you to pair your tablet with a BlackBerry phone and access all your data on that device on the tablet. The key to this is that like the BlackBerry itself, all of this information can maintain the highest security if that’s important to your business.

And it gives you a set of apps which are oddly missing from the device itself: Messages, Calendar, Contacts, etc.

This pairing (which works over Bluetooth) also allows you to use your phone’s data plan to use the PlayBook while working remotely — and it’s completely free for RIM customers.

This is key since right now, the PlayBook is Wi-Fi only.

Overall

As a whole, I’d say that RIM’s first attempt at an entirely new product is a valiant effort. The problem they face is the same one that everyone in the space faces: Apple.

Is the PlayBook comparable to the iPad? No. Between the (lack of) app support and the wonky web browsing, there’s just no way around that fact. But RIM was smart to make the PlayBook a completely different form factor and give it BlackBerry Bridge to appeal to corporate users. So in that regard, there could be significant interest in this device.

But given that it’s selling at the same price points as the iPad, I find it hard to imagine they’ll be able to compete in the consumer space right now. Maybe if they can nail the Android app support that will change the scene a bit. But Google and their partners are undoubtedly hard at work to make sure something like that doesn’t happen as well — can you imagine the humiliation if a non-Android tablet outsells the Android devices thanks to it being able to run Android apps?

What’s promising is that even just in the time that I had my review unit, RIM pushed a number of updates that did improve the device quite a bit. If they continue to move that quickly, this may be a completely refreshed device in six months.

So why not wait until there’s a little more polish to get it out there on the market? It’s a good question — one that Motorola and Google should have asked themselves with the Xoom. But the fact of the matter is that we’re now in the full-on tablet wars. And the early players who can iterate quickly are perhaps the only ones that have any hope against Apple’s huge head start.

And RIM knows they have all those loyal BlackBerry users who will be very interested in the Bridge options. There’s a reason they’re calling this “the world’s first professional-grade tablet.” It’s a smart play. Now it’s just a question of selling other people on the idea.

More TechCrunch

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 mins ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

GrubMarket buys Butter to give its food distribution tech an AI boost

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…

Google expands hands-free and eyes-free interfaces on Android

A hacker listed the data allegedly breached from Samco on a known cybercrime forum.

Hacker claims theft of India’s Samco account data

A top European privacy watchdog is investigating following the recent breaches of Dell customers’ personal information, TechCrunch has learned.  Ireland’s Data Protection Commission (DPC) deputy commissioner Graham Doyle confirmed to…

Ireland privacy watchdog confirms Dell data breach investigation

Ampere and Qualcomm aren’t the most obvious of partners. Both, after all, offer Arm-based chips for running data center servers (though Qualcomm’s largest market remains mobile). But as the two…

Ampere teams up with Qualcomm to launch an Arm-based AI server

At Google’s I/O developer conference, the company made its case to developers — and to some extent, consumers — why its bets on AI are ahead of rivals. At the…

Google I/O was an AI evolution, not a revolution

TechCrunch Disrupt has always been the ultimate convergence point for all things startup and tech. In the bustling world of innovation, it serves as the “big top” tent, where entrepreneurs,…

Meet the Magnificent Six: A tour of the stages at Disrupt 2024

There’s apparently a lot of demand for an on-demand handyperson. Khosla Ventures and Pear VC have just tripled down on their investment in Honey Homes, which offers up a dedicated…

Khosla Ventures, Pear VC triple down on Honey Homes, a smart way to hire a handyman

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select…

TikTok tests 60-minute video uploads as it continues to take on YouTube

Flock Safety is a multibillion-dollar startup that’s got eyes everywhere. As of Wednesday, with the company’s new Solar Condor cameras, those eyes are solar-powered and use wireless 5G networks to…

Flock Safety’s solar-powered cameras could make surveillance more widespread

Since he was very young, Bar Mor knew that he would inevitably do something with real estate. His family was involved in all types of real estate projects, from ground-up…

Agora raises $34M Series B to keep building the Carta for real estate

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to…

Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Google is launching a Gemini add-on for educational institutes through Google Workspace.

Google adds Gemini to its Education suite