Gadgets

Apple Talks Up High-End iPhones in Sign Ultra Model May Be Coming

The iPhone 14 Pro and Pro Max on display.

Photographer: Brent Lewin/Bloomberg

Apple’s Tim Cook told investors that consumers are willing to pay up for the best iPhone they can get, signaling that even more ritzy models may be on the way. Also: The company won’t replace its outgoing industrial design chief, and Samsung debuts its latest ho-hum phones.

Last week in Power On: Apple will put its reputation on the line with the upcoming mixed-reality headset.